Social Software

Social Software is an emerging field in computing that focuses on the design, development, and evaluation of digital technologies—particularly software systems—intended to address societal needs and promote positive social change. This area emphasizes human-centered, interdisciplinary, and participatory approaches, prioritizing ethical responsibility, inclusiveness, and community engagement over commercial profit. Social Software contributes to the creation of equitable digital solutions, fostering accessibility, empowerment, and social innovation in diverse contexts.

About the Area Coordinator

Prof. George Marcicano

A professor and researcher in the field of Social Software. Currently, he serves as an associate professor at the University of Brasília, significantly contributing to the undergraduate Software Engineering program at the Gama campus and the Graduate Program in Applied Computing.
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Research Team

Researchers

Ricardo Ajax Dias Kosloski - Assistant Professor II at the University of Brasília (UnB), working in the undergraduate Software Engineering program on software engineering, software metrics, testing, and software quality. .

Undergraduate Research

Mylena Angélica Silva Farias. Predictive Framework for Student Engagement and Performance in Gamified Learning Environments Based on Octalysis, Neuroscientific Indicators, and Machine Learning . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas . Tags: Gamification, Machine Learning, Artificial Intelligence, Active Learning, Social Software .

Bachelor’s Thesis

Geovanna Maciel Avelino da CostaBeatriz Vieira Nascimento. Interactive Visualization of Data Structures with Augmented Reality to Support Algorithm Teaching: A Gamified Approach for Engagement and Active Learning . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas . Tags: Gamification, Active Learning, Social Software .
Mylena Angélica Silva Farias. Predictive Framework for Student Engagement and Performance in Gamified Learning Environments Based on Octalysis, Neuroscientific Indicators, and Machine Learning . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas . Tags: Gamification, Machine Learning, Artificial Intelligence, Active Learning, Social Software .
Delziron Braz de Lima. Application to support mood and mental well-being . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): George Marsicano . Tags: Education, Social Software .
Fellipe Pereira da Costa Silva. Application to support mood and mental well-being . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): George Marsicano . Tags: Education, Social Software .

CEDIS volunteer

Pedro Henrique Martins Silva. Indigenous Language Translator App: Munduruku . Bachelor of Software Engineering - University of Brasília (Brazil), (2025). Advisor(s): Sergio Freitas Célia Kinuko Matsunaga Higawa . Tags: Social Software .

Previous Researchers

Undergraduate Research

Ana Carolina Costa César. Solution to enable financial donations through DOARTI . Undergraduate Research, (2021). Advisor(s): George Marsicano . Tags: Social Software, Digital Transformation .

Bachelor’s Thesis

Alexia Naara da Silva Cardoso, Indigenous Language Translator App: Munduruku . Senior Project (Bachelor of Software Engineering) - University of Brasília (Brazil), 2025/2 Advisor(s): Sergio Freitas, Célia Kinuko Matsunaga Higawa . Tags: Natural Language Processing, Artificial Intelligence, Social Software .
Luana Souza Silva Torres, Development process for collaborative projects: the Agromart experience . Senior Project (Bachelor of Software Engineering) - University of Brasília (Brazil), 2025 Advisor(s): Cristiane Ramos . Tags: Social Software, Teamwork .

Current Projects

Publications and Productions

Publications (2)

Alexia Naara da Silva Cardoso, Indigenous Language Translator App: Munduruku . Senior Project (Bachelor of Software Engineering) - University of Brasília (Brazil), 2025/2 Advisor(s): Sergio Freitas, Célia Kinuko Matsunaga Higawa . Tags: Natural Language Processing, Artificial Intelligence, Social Software .
Luana Souza Silva Torres, Development process for collaborative projects: the Agromart experience . Senior Project (Bachelor of Software Engineering) - University of Brasília (Brazil), 2025 Advisor(s): Cristiane Ramos . Tags: Social Software, Teamwork .

Contact & Collaboration

Email for information and team contact: georgemasicano@unb.br.

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