UnB’s Software Engineering Program hosts Gamification Team from Banco do Brasil

Brasília, September 4, 2025

In the Introduction to Gamification class (09/03), we welcomed the Gamification Team – Innovation and Culture Division of Ditec, Banco do Brasil.

The lecture “Gamification at Banco do Brasil: history, methodology, and ethics” presented how the institution structured this practice, addressing conceptual and methodological aspects, as well as the ethical dilemmas of using gamification.

The event strengthened the integration between academic training and gamification practices applied in the market.

In the photo (from left to right):

• Prof. Sergio Freitas
• Maurílio Fernandes
• Roberto Garrones
• André Corrêa
• Prof. Cristiane Ramos